How to Change Etsy Shop Name
To change your Etsy shop name, begin by logging into your Etsy account and navigating to Shop Manager at the top right of the page. From there, access Settings and click on Info & Appearance. In the Shop Info section, locate your current shop name and click on the Change button next to it. Enter your desired new shop name, ensuring it follows Etsy’s policies (no spaces, no punctuation, and it must be unique). After entering the new name, click Check Availability to confirm that it isn’t already in use. Once verified, click Save to apply the changes. Etsy will automatically update your shop URL to reflect the new name.
Etsy’s Policies
Etsy allows you to change your shop name up to five times. It’s a decision that requires careful consideration, as your shop name is integral to your brand identity and customer recognition. Ensure that your new name complies with Etsy’s rules: it must not infringe on trademarks, cannot contain inappropriate language, and must follow community standards.
Eligibility Requirements
When choosing a new shop name, make sure it is unique and not already in use by another seller. Additionally, it cannot contain the term “Etsy” or any other language that could mislead customers into thinking your shop is affiliated with Etsy.
Change During Suspension
If your Etsy shop is suspended, you won’t be able to change your shop name until the suspension is lifted. Ensure you comply with Etsy’s policies to avoid this situation.
Communicating the Name Change to Customers
A name change can be confusing for customers if not properly communicated. To prevent this:
- Send an Email Blast: Use your mailing list to inform customers about the name change and the reasons behind it.
- Announce on Social Media: Update your shop’s name across all social media platforms and inform your followers with a well-crafted post.
- Update Your Etsy Shop Page: Post an update directly on your Etsy shop’s page or in the banner to make customers aware of the change.
Conclusion
Changing your Etsy shop name is a significant decision that can refresh your brand’s identity. By understanding Etsy’s policies, choosing a name that resonates with your brand, and effectively communicating the change to your customers, you can ensure a smooth transition that maintains customer trust and loyalty.
