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The hidden hero behind this phenomenon is the concept of Image Alt Text. This guide aims to provide a fundamental understanding of what is and how to add a text alternative in every Etsy images section, its critical role in (SEO), and its paramount contributions to web accessibility.

Adding Etsy Image Alt Text on Etsy Listing

Now, let’s learn how to add alt text to Etsy listings images.

  1. Sign in to your Etsy seller account and visit your shop manager.
  2. Go to the listings page and click on the listing you want to update.
  3. Scroll down to the “Photos and Videos” section and click on the image you wish to add alt text to your listing.
  4. A side panel will open where you can enter your Alt Text in the box.
  5. Once you’ve entered the alternative text, click the “Done” button.
  6. Always remember to save your listing to ensure that the changes will be applied.

Now, you’ve successfully add a alt text alternative to listing image. Remember to keep it relevant to the image content and apply SEO-friendly keywords when appropriate. Doing so will enhance your Etsy store’s visibility.

Furthermore, we will navigate through the Etsy interface, unveiling how to adeptly input compelling product listing images. As we delve into these topics, we’ll unearth the answer to how alternative texts shape your products’ online visibility and discover strategies for devising engaging, SEO-friendly.

Concept of Image Alt Text

Image Alternative Text, also known as “Alt tags” or “Alt descriptions,” is a short sentence or phrase that is included in the HTML code of a webpage to describe an image. This text will be displayed if the image cannot be loaded on a page or when a user hovers over an image.

Significance of Image Alt Text in SEO

Search Engine Optimization (SEO) heavily relies on alt text for images. As engines crawl and index web pages, they also look at the alternative text of images so that your content to understood and categorized. By including relevant keywords in your alternative text, you improve your website’s visibility on a search engine’s image results.

Web Accessibility and Image Alt Text

In addition to SEO, Image serves an important role in web access. People who use screen readers due to visual impairments will hear the alternative text read out loud, helping them understand the content of the image. Furthermore, those with slow internet connections or who have images turned off on their browsers will see the alt text is used in place of the images.

How Search Engines Utilize Image Alt Text

It plays a crucial role in how search index and understand images. While engines have become quite sophisticated, they still can’t “see” images the way humans can. Instead, they rely on telling them what an image contains.

Illustration showing the process of adding alt text to images on Etsy

Inputting Alt Text to Your Etsy Shop Images 

After uploading your images, you have to need to add the alternative text. Below your uploaded image, click on the ‘Add text’ icon. This will open a text box where you can input your keyword.

The alt text should be a brief and accurate description of the image, focusing on details that are important for the product. Try to keep it under 125 characters. This text is used by search engines and visually impaired customers who use a screen reader. Therefore, it’s crucial to write a helpful and relevant alternative text.

Illustration showing the Etsy interface on a computer screen with various icons and options displayed

Best Practices for Add Alt Text In Etsy for Search Placement

Writing compelling and SEO-friendly alternative text is not only beneficial for being helpful, but it also improves the SEO of your product listing.

When writing your text for image SEO, remember to accurately describe your product and its features while focusing on keywords that a buyer would likely use to search for your product. Be specific in your description and try to include relevant attributes such as color, material, and style.

For example, if you’re selling a handmade wooden table, a good alternative text would be “Handmade round wooden dining table in rustic style”.

Avoid using filler words such as ‘image of’, and ‘picture of’, and do not stuff keywords in a way that doesn’t make sense. Being clear, concise, and accurate with your text helps increase the visibility of your Etsy products.

By consistently implementing these strategies, you can optimize your Etsy listings not only for better search engine rankings but also provide a better shopping experience for all users.


After weaving our way through the fundaments and functionalities of Image alternative text, it’s evident that it’s far more than just an optional extra. It’s a necessary tool for enhancing your Etsy product’s online visibility and contributing to a more accessible web environment.

Mastering the art of composing persuasive and SEO-driven alt texts can position your product images to be the frontrunners in relevant search results. Remember, the key is to strike a balance between being descriptive, relevant, and succinct. With steadfast practice and application of the strategies discussed, soon you’ll be navigating the Etsy interface and implementing compelling image alternative texts with adept precision and effective results.