According to Marmalead in 2022/23, Digital Art will be the most searchable keyword on Etsy. But the question is: Is this the only one? No, there are so many great digital products to sell on Etsy.
In this article, I will explain the exact things. Why do you sell digital products? What digital products can be sold, Which products are the best and most profitable? What are the resources to make them?
Before starting, You need to know what is the potential of digital products on Etsy.
Why Do You Sell Digital Products?
There’s a good possibility that you’ve heard of Etsy if you like unusual, handcrafted, or antique things. It’s like a treasure trove of everything pretty and unique. But did you know that Etsy is a solid platform for selling digital products as well?
Let’s break it down. The online marketplace Etsy primarily offers handmade, vintage, and craft products. But somehow, it’s not restricted to tangible objects.
Etsy has since expanded its offerings to include digital goods like downloadable artwork, electronic books, digital calendars, and social media templates. This implies that if you have a talent for developing wonderful digital goods, you might make a ton of money by selling them on Etsy.
The lower overhead expenses are just another benefit of selling digital goods on Etsy. There are no shipping, handling, or inventory concerns, unlike tangible things. Your digital product may be sold as many times as you want once you produce it, with no further work or expense.
How to Choose Best Digital Products to Sell on Etsy
It’s important to choose the right product to sell on Etsy even though it can be a great way to earn money and feel fulfilled. The success of your shop and the amount of money you make will depend on the digital product you decide to sell.
This is why:
You must first select a digital product that there is a demand for. You’ll struggle to generate sales if you pick a product that nobody needs. Therefore, it’s important to do research and understand what people really need. Check out what other sellers are selling and what’s most popular in your targeted niche. It will also help you determine what goods are in demand and what special or distinctive products you can offer.
Which Products Are the Best and Most Profitable
Digital Art Prints
Digital art prints are high-quality reproductions of original artwork that are produced using digital printing technology. Digital prints can be produced on a variety of materials, including paper, canvas, and metal, and can be sold in various sizes.
Popular examples of digital art prints on Etsy include:
- Fine art prints of paintings and illustrations
- Abstract art prints
- Landscape and nature photography prints
- Vintage art prints
- Pop culture and fan art prints
- Typography and quote prints
- Black and white photography prints
- Animal and pet art prints
- Botanical and floral art prints
- Minimalist art prints.
Benefits of selling digital art prints on Etsy:
Selling digital art prints on Etsy offers many benefits, such as:
- Low overhead costs – Digital art prints can be created and sold entirely online, eliminating the need for physical materials and storefronts.
- Worldwide reach – Etsy has a global customer base, giving you access to a wider audience than you might have otherwise.
- Passive income – Once you create a digital art print, it can be sold an unlimited number of times, providing you with a source of passive income.
- High-profit margins – Digital art prints can be sold at a high markup, providing you with a higher profit margin than many physical products.
Printable Calendars and Planners
Printable calendars and planners that are designed to be downloaded and printed by the buyer. They usually come in PDF format and can be customized to meet the buyer’s needs. Printable calendars and planners are popular among individuals who want to stay organized, track their goals, and plan their schedules. They can be used for personal or professional purposes and can be easily accessed from anywhere.
Popular Printable Calendars and Planners products:
- Monthly, weekly, or daily planners
- Meal planners and grocery lists
- Fitness trackers and workout planners
- Budget planners and financial trackers
- Goal-setting planners and habit trackers
- Wedding planners and organizers
- Travel planners and itineraries
Benefits of selling Printable Calendars and Planners on Etsy:
- High Demand: There is a high demand for printable calendars and planners, as people are looking for ways to stay organized and plan their schedules efficiently.
- Low Cost: Printable calendars and planners are affordable to produce and require minimal resources, making them a cost-effective product to sell on Etsy.
- Customizable: Printable calendars and planners can be easily customized to meet the buyer’s needs, allowing sellers to offer a wide range of products.
- Repeat Sales: Printable calendars and planners are a product that customers need to purchase annually or monthly, leading to repeat sales for sellers.
Digital Invitations and Cards
Digital invitations and cards are online or digital versions of traditional paper invitations and cards that are sent through email or messaging apps. They can be customized with text, graphics, and images, and can be easily edited, saved, and shared.
Popular Digital Invitations and Cards Products:
- Wedding invitations
- Birthday Invitations
- Baby shower invitations
- Holiday cards
- Thank you cards
- Save the date cards
- Graduation invitations
- Party invitations
- Anniversary invitations
- Baptism invitations
Benefits of Selling Digital Invitations and Cards on Etsy:
- Low overhead costs: As there is no need for physical inventory or shipping, the overhead costs are low.
- Easy to customize: Digital invitations and cards are easy to customize according to the customers’ requirements, making them highly attractive.
- Quick delivery: They can be delivered instantly to the customer’s email or messaging app.
- Eco-friendly: Digital invitations and cards are environmentally friendly, as they eliminate the need for paper and printing.
- High-profit margins: As there are no production or shipping costs, the profit margins for digital invitations and cards can be high.
- Global market: Etsy has a global customer base, providing sellers with the opportunity to reach a wide audience.
Digital Stickers and Decals
Digital stickers and decals are images that may be used for a number of things, including branding, personalization, and decorating. Customers may download these digitally made images and use them for their own projects, such as scrapbooking, planner decoration, or adding to digital gadgets.
Popular digital stickers and decals items include the following:
- Planner stickers
- Laptop stickers
- Social media stickers for Instagram and Facebook
- Wall decals for home decoration
- Car decals for personalization
- Customizable monogram stickers
Selling digital stickers and decals on Etsy has many advantages.
- Minimal overhead expenses: Since digital stickers and decals are produced and supplied digitally, there are no physical materials or transportation expenses associated with their sale.
- Digital stickers and decals are simple to make and readily customizable utilizing design tools to fit various themes or situations.
- High-profit margins: Digital stickers and decals may provide high-profit margins with little overhead expenses, particularly if they are offered in sets or bundles.
- Broad market: Those who like scrapbooking, planning, and personalizing are among the consumers of digital stickers and decals.
- Consumers who purchased digital stickers and decals from a vendor in the past are inclined to do so again, particularly if the seller provides fresh designs or adjustments.
Printable Wall Art
Printable wall art refers to digital designs that are sold as downloadable files for customers to print and use as decor in their homes or offices. These designs can range from typography prints and inspirational quotes to abstract art and watercolor paintings.
Popular printable wall art products on Etsy include:
- Inspirational quotes
- Watercolor paintings
- Nursery art
- Botanical prints
- Abstract art
- Minimalist designs
- Maps and travel prints
- Animal illustrations
- Digital collages
- Movie and TV show fan art
Digital Embroidery Patterns
Digital embroidery patterns are digital files containing a design or pattern that can be used to create embroidered artwork or textiles. These patterns can be used with embroidery machines or printed out and used for hand embroidery. Digital embroidery patterns offer a convenient and customizable way for crafters to create unique and intricate designs.
Examples of popular digital embroidery pattern products include floral designs, animals, lettering, and holiday-themed patterns. Some digital embroidery patterns may also include instructions on how to create specific stitches or use the pattern with different fabrics or materials.
Lightroom presets are pre-defined settings or filters for Adobe Lightroom, a popular photo editing software. They allow users to apply a specific look or style to their photos with just one click, saving time and effort.
Sellers on Etsy create and sell Lightroom presets that cater to different photography styles such as vintage, film, moody, and bright, among others. Buyers can download the presets and apply them to their own photos to achieve a similar look.
Some popular Lightroom presets on Etsy include wedding presets, travel presets, portrait presets, and Instagram presets.
One of the main benefits of selling Lightroom presets on Etsy is the low production cost. Once the presets are created, they can be sold multiple times without any additional work or cost, making it a passive income stream. Additionally, there is a high demand for presets, especially among photographers and Instagram influencers, making it a potentially profitable product to sell.
Journals that the consumer may download and print themselves. They are generally made for use in personal organizing techniques like goal-tracking, bullet journaling, and daily journals. For individuals who like to write by hand and want the freedom to personalize their pages, printable notebooks are a practical choice.
Popular printable journals include the following:
- Daily planner pages
- Gratitude journal pages
- Fitness tracking pages
- Meal planning pages
- Self-care journal pages
Printable Gift Tags and Labels
Digital products like printable gift tags and labels may be downloaded and printed by the customer. They provide a practical and individualized choice for people who wish to add a personal touch to their gift-giving since they are often made for use in present wrapping and labeling.
Popular products with printable gift tags and labels include:
- Holiday gift tags
- Birthday gift tags
- Wedding favor tags
- Wine bottle labels
- Mason jar labels
Printable Party Decorations
Digital goods that the customer may download and print include printable party decorations. Birthdays, baby showers, marriages, and holidays are just a few of the events they are intended to be utilized for. If you want to customize your party decorations without spending a lot of money, printable party decorations are a practical and affordable alternative.
Examples of popular Printable party decorations products:
- Banners and garlands
- Cupcake toppers and wrappers
- Party favor tags and labels
- Photo booth props
- Invitations and thank you cards
4 Factors for the Right Selection
These are some profitable digital products that can be sold on Etsy. Keep in mind How you consider which niche is best for you. Here are some examples of how to use each consideration when picking a digital good to sell on Etsy:
Personal Interests and Skills
If you are skilled or interested in a specific field, such as graphic design, photography, or writing, you may be able to produce digital goods in that field. For instance, if you love photography, you may offer digital picture prints or Lightroom presets. If you have graphic design talent, you may make downloadable invites, wall art, and even website designs.
Popularity and Demand
Examine the most in-demand digital items in your selected area to find any market gaps. Check for current Etsy trends and hot keywords, then make goods that fit those trends. For instance, if you see that digital planners are a popular item on Etsy, you may come up with your own distinctive design to meet a need.
Research your rivals and evaluate their product lines, costs, and client feedback. Make sure your product stands out in a competitive market by identifying what makes it unique. By enhancing your own digital product with more valuable or distinctive features, you might potentially attempt to outperform competing offerings.
Consider profitability by factoring in expenses associated with producing and selling your digital product. Ensure that the price you choose results in a sizable profit margin. Research your customer base and provide package offers or discounts to encourage bulk purchases.
Now is the Time!
What Are the Resources to Make Them
These are some of the most often used tools by those who create digital products, however, there are many more.
- Digital art prints, downloadable calendars, planners, and wall art may all be made using Adobe Photoshop or Procreate, two widely used design programs.
- Creative Fabrica is also an essential tool for any creative entrepreneur, with its vast library of design resources, affordable pricing, and user-friendly platform.
- Digital invitations, cards, downloadable gift tags, and labels may all be made using Canva, a graphic design program.
- The vector-based designs for digital stickers and decals may be easily created with Adobe Illustrator.
- For producing digital embroidery designs, Embird is a popular program among aficionados.
- Lightroom People create and sell Lightroom presets using this program often.
- Both Google Docs and Microsoft Word are excellent word processors for making printed journals.
- The popular crafting tool Cricut Design Space is used to create digital designs for printable party decorations.
- For making editable digital items like cards, stickers, and invitations, people often use Corjl.
- A presentation program called Apple Keynote also has the ability to create digital items like printed calendars and wall art.
Last but Not the Least
Make excellent designs, do your work, and utilize the correct tools to make your digital items stand out from the competition if you want to get noticed with our best Etsy SEO practices. Selling digital goods on Etsy not only allows you to follow your hobbies and passions but also provides you the flexibility to set your own hours and market to clients all over the globe.
And therefore, why not give it a try and launch your Etsy store right away? You may develop a successful online business utilizing your skills if you put in the appropriate energy. To accomplish your objectives, don’t be scared to try new things and learn from your mistakes.